Snowbowl is facing some criticism after a recent ad was distributed around Missoula.

The ad for the ski hill featured a comment that said "dear extra body fat, you have two options: make your way into my boobs or get out". See it, below.

Tara Emery

People took to social media and began calling the add sexist and fat shaming.

The owner of Snowbowl said it was one of the recently rejected slogans, called it "crass" and a mistake, and claims to have asked the ad agency to pull the ad.

The posters have been removed from the six locations in town - some local breweries and Missoula College.

Snowbowl issued an apology on their facebook page.