Healthcare Marketing Strategy: Top 20 Medical Marketing Ideas To Get More Medical Leads
As 2022 is quickly drawing to a close, now is the perfect time to try a new healthcare marketing strategy for your healthcare practice. If you’ve been wondering how to get more medical leads, we’ve got a ton of things you can try—and it all begins with your healthcare website design.
It’s important to try a variety of things when it comes to medical marketing. Why? Because every healthcare practice needs medical leads to survive—no matter your location or how long you’ve been serving your community. Without a good flow of new medical leads, it becomes impossible to grow your healthcare practice.
But, if you create a system that attracts new clients and delivers new medical leads to your practice like clockwork, that’s a recipe for:
- More profitable healthcare appointments
- Increased revenue for you and your staff
- A dependable way to grow your healthcare practice
We know why healthcare providers need to generate medical leads, but how can you do it affordably and efficiently? The answer is: good medical marketing with good healthcare website design. If you’ve ever wondered how to get more medical leads, follow the steps below—and consider working with a healthcare marketing agency to grow your healthcare practice!
1. Get More Medical Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your practice is to create one. A website acts as your practice’s online storefront—it’s the cornerstone of your online presence and gives potential clients a place to:
- Learn more about your healthcare practice
- Read about the healthcare services you provide
- See your service area
- Get in touch with you about healthcare appointments
- Become a quality medical lead for your practice
Without a healthcare website and professional healthcare website design, how are your potential clients going to find your practice on Google? How will they know where to contact you? They won’t.
Without a website, your practice might as well not exist at all. A healthcare marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top medical marketing ideas that’s been proven time and again to generate quality medical leads and grow your healthcare practice. So, if you’ve been wondering how to get more medical leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in medical leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local healthcare providers.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you generate quality medical leads. Healthcare marketing companies can also set you up with a professional healthcare website design and share other healthcare marketing ideas.
3. Always Use Local SEO to Generate Medical Leads
Search engine optimization (SEO for healthcare) is still king in the healthcare digital marketing space, which is why medical SEO is so popular. SEO is what moves your healthcare practice to the top of page 1 on Google and keeps it there. If your campaign is robust enough, medical SEO alone can generate the majority of your medical leads (but we still recommend reading the rest of these healthcare marketing ideas)!
A good first step is setting up your Google My Practice account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a healthcare marketing agency and let an expert in healthcare SEO get you up and running.
4. Use Google’s Local Service Ads to Get More Healthcare Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for healthcare providers, at least 7 of them will click one of those ads and turn into a medical lead.
How much more money would you make per month with 7 new clients? For an extra boost, consider investing in healthcare digital marketing, then use medical SEO and a professional healthcare website design to hook your potential clients.
5. Get More Healthcare Leads Through Facebook + Instagram
Still wondering how to get more medical leads? Medical marketing on Facebook and Instagram can be a cost-effective method for healthcare marketing, provided you put the right healthcare marketing strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal healthcare clients by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your practice. If people see your logo and your ads all over the place, they’re more likely to remember you when they need healthcare providers in the future. If you’ve been wanting to try medical marketing on social media, this is definitely one of the healthcare marketing ideas worth trying.
Paired with medical SEO and professional healthcare website design, this is a powerful way to grow your healthcare practice. Healthcare marketing companies can get you set up.
6. Ad Retargeting Is a Fresh Healthcare Marketing Strategy
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your practice.
Retargeting is a great way to keep your healthcare practice and website in front of potential clients who have already shown interest by visiting your website. This is one healthcare marketing strategy well worth trying, especially if you’re already getting good traffic to your healthcare website. Throw in some SEO for healthcare for an extra visibility boost!
7. Create a Healthcare Facebook Group
Having a dedicated Facebook practice page for your healthcare practice is a must, but creating a group page for your practice is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into medical leads and help grow your healthcare practice.
8. Content Marketing = Healthcare Advertising
Creating content for your ideal clients is a great way to get more medical leads. Consider writing blog posts and articles that you can post on your healthcare website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- Fact vs. Myth for Common Health Conditions
- 10 Easy At-Home Workouts
- 5 Tips For Achieving Your Health Goals
As you write these articles, plug your healthcare services. Suggest that readers visit a healthcare provider they can trust and—if you’re affiliated with any certain medical brands—talk them up!
9. Create Helpful YouTube Videos About Medical Services
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful healthcare videos. The videos can document your day-to-day activities, product reviews or various health and wellness routines. These videos will build your credibility as a healthcare provider and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your healthcare website so they can learn more.
10. Email Marketing = Healthcare Advertising, Too!
Email marketing is one of the oldest forms of medical marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your healthcare practice, you’ll make (on average) a $40 return on your investment.
Because most healthcare practices overlook the benefits of email marketing, it’s a great lead generation option for your practice. For instance, practices that stay in touch with their ideal clients via email generate 50% more sales-ready medical leads and spend 33% less money on making sales.
11. How to Get More Healthcare Leads at Trade Shows
Attending trade shows should be high on your list of healthcare marketing ideas. They not only provide plenty of solutions for how to get more medical leads, but also let you observe your competition, create new practice partnerships and boost brand awareness among potential clients.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your healthcare practice.
12. Get Medical Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local practitioners. In particular, try to connect with complementary healthcare providers—they’re likely to send more medical leads your way!
13. Reputation Management Affects Your Healthcare Practice
Did you know 85% of people search online to find local healthcare providers? Those same people are also researching your reputation—what are your past clients saying about the quality of your work? Were your prices fair? Did you deliver on your promises?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied clients if they can think of any neighbors, friends, family, or acquaintances who might need your healthcare services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your practice name and phone number.
Online, list your healthcare practice on review websites and ask your happy clients to leave a review on Google. Doing so makes it more likely that you’ll get more medical leads.
14. Make Your Healthcare Advertising Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your medical marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your medical marketing!
If you’re not sure where to start, take a look at how your competitors are generating medical leads. What’s their USP, and how can you beat it? What would matter more to your clients and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your practice? Maybe your origin story or how you got started? Use it!
15. Co-Market With a Relevant Practice
Co-marketing means you’re teaming up with another practice to share lead generation opportunities. For example, you might want to partner up with a complementary medical service provider and offer a discount to clients who use both of your services. In the end, this kind of combined marketing can help grow your healthcare practice since you’re both working to generate new medical leads.
16. Send Out Direct Mailers to Get More Healthcare Leads
Here’s another healthcare marketing strategy that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential clients.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for medical leads from other sources to determine if this is a viable solution for you.
17. Canvass the Area to Generate Medical Leads
Canvassing an area to generate medical leads might seem like an old-school marketing tactic, but it can still be effective in healthcare advertising. After all, clients are more likely to work with you when they can put a face to your practice.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential clients after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s new medical leads!
18. Increase Referrals to Get More Medical Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing clients an incentive to refer their friends, families and neighbors to your healthcare practice, and give them a discount in return. Since people are far more likely to use a practice that a friend recommends to them, this is one healthcare marketing strategy you shouldn’t pass up.
19. Demonstrate Thought Leadership
Thought leadership helps medical practices demonstrate that they are committed to their mission, innovation, and inclusivity while staying up-to-date on the latent industry trends and developments. Hosting webinars, sharing or creating posts for LinkedIn and conference participation are great ways to set yourself apart from the crowd!
20. Don’t Pay for Medical Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your healthcare practice, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your healthcare website that will turn into paying clients. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your healthcare practice is using healthcare digital marketing. Combined, SEO for healthcare and professional healthcare website design can increase your online visibility and win you more medical leads.
Sign Up With Townsquare Interactive to Maximize Your Healthcare Marketing Budget
Website design isn’t the only element of an effective healthcare marketing campaign, but it is the most important. One of the best things you can do for your practice is to make sure your website has everything it needs to continuously generate medical leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for healthcare and reputation monitoring, can strengthen your healthcare marketing campaign and help you to generate more medical leads.
The team at Townsquare Interactive specializes in creating healthcare marketing campaigns and healthcare website designs that generate medical leads across the country. All of our healthcare website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your healthcare marketing campaign to the next level.
Click the button below to learn more about a healthcare marketing strategy built to help grow your healthcare practice.